Who We Are

With its bold presence in Amsterdam’s A’DAM Tower, Sir Adam resonates with the vibrant energy of the building’s present occupants, including Sony, Semifest and MassiveMusic. It’s just behind the city’s Central Station and overlooks the IJ River. 

Right in the heart of Amsterdam’s De Pijp district, within walking distance of Museum Square and just down the street from the famous Albert Cuyp Market, Sir Albert is a sophisticated destination for culture vultures.

If charming canals and historic churches are your thing, Sir Nikolai is your thing, too. The hotel, a seven-story Kontorhaus that used to be a seed warehouse, has a prime location in Hamburg’s Old Town on the gorgeous Nikolaifleet canal.

Situated in Charlottenburg, Berlin’s literary quarter, in a building constructed in 1893, Sir Savigny is ideal for those seeking out inspired culture and eclectic style.

Set just off of Passeig de Gràcia—Barcelona’s grand, humming shopping boulevard—and a few doors down from Gaudí’s masterpiece Casa Milà, Sir Victor reflects and amplifies the vibrant, creative spirit of the city.

Situated prominently in the center of Ibiza, Sir Joan is an intimate retreat that reflects the island’s vibrant culture and sensuality. This free-spirited yet modern hotel embraces any and all—from party hoppers to bohemian recluses.

Walk inside and you’ll find a completely modernized interior, and the much-admired—and Instagrammed—book wall. You’ll always have the Max Brown essentials—great coffee, free WiFi and the most comfortable bed around. 

Max Brown Museum Square is made up of four traditional Amsterdam townhouses, and inside you’ll find a completely modernized space with all the Max Brown essentials—great coffee, free WiFi and the most comfortable bed around.

The hotel is on the border between the Wilmersdorf District and Charlottenburg, a relaxed, residential neighbourhood that’s hard not to get caught up in. Walking in the hotel’s front doors, you’re greeted by the scent of fresh fluffy pancakes from Benedict.

Düsseldorf has something for everyone, and that’s what makes it so great. Max Brown Midtown is set right in the heart of the Japanese Quarter just opposite a charming bakery, and all of the city’s highlights are a short walk away.

Our hotel is set right in the heart of the city’s creative centre and just a few minutes’ walk from all the highlights. And if you need a location for your meeting, event or film screening, our beautiful Ateliers and Max Theatre are just the place for you.

Between Leidseplein and Vondelpark, the canals and cobblestones, the commerce and culture, Park Centraal thrive on our tradition of welcoming the new. 

Gracing the famous Royal Gardens, diverse Hofkwartier neighborhood and cobbled streets, Park Centraal Den Haag stands for 160 years of heritage. Classic and modern design details combine to make an elegant experience.

Join us on The Rooftop—our secluded bar and restaurant in the middle of Barcelona that overlooks Gaudí’s Casa Milà and La Sagrada Familia.

Seven North is a collaboration between Sircle Collection and the celebrated chef Eyal Shani, set on the ground floor of our Vienna Max Brown 7th District. Pulling inspiration from mainly Mediterranean, French, German and Italian cuisines, our chefs create pure and surprising dishes meant to be shared.

Pitas and dishes of Israel’s street food scene infused with chef Eyal Shani’s rebellious spirit and passion for pure ingredients.

The centerpiece of our ground-floor lobby at Park Centraal Amsterdam, Bar Claes is an elegant, sociable setting where locals and travelers from all over the world rub shoulders over comforting food and drinks.

The Cover is our private members’ club based in our five-star Barcelona hotel, Sir Victor, with more cities coming soon. 

X BANK is our one-of-a-kind concept store and art exhibition space set in our historic property that houses the W Amsterdam, located between the Singel Canal and the Royal Palace.